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RAB Live Presentation - Unveiling the Borrell Benchmark Report

February 11, 2026 12:00 PM - 1:00 PM (CST)

Description


This will be the first of the 2026 series of live webinars available to all ABA Members, based on the new ABA-RAB training partnership. All ABA members can view these webinars, even if they are not RAB Members. This is just another ABA Member Benefit. Watch as noted researcher Gordon Borrell will explain what will drive revenue in 2026 so you can assess the opportunities for your station. He'll cover digital, on-air, audio, video, and social media, along with AI.


Register at: https://www.rab.com/webcasts/register.cfm?eventid=970


IMPORTANT: If you want to see this presentation but are unable to attend live, register anyway. If you are registered, you'll get an email after the live event giving you access to view it on demand and get copies of the presentation materials you can download.


Location

Use our registration link. When it asks for your discount code, enter the word Arkansas.

DO NOT ENTER YOUR CALL LETTERS, Only enter the discount code.


New ABA Member Benefit

Note: When you register, do NOT ENTER CALL LETTERS. Ony enter the discount code, which is the word STATE.