Description

As the social media frontier continues to change, it’s critical to gain a deeper understanding of the new developments to stay one step ahead. Even if your station does not offer social media solutions, your LOCAL competition does and keeping up with the options available to your clients and prospects is vital to your short and long term success. In other words, you can’t afford NOT to be caught up on social! In this session, we will discuss four major social media shifts: 1) Content distribution has completely changed; 2) The massive follower counts some brands obsessed over “getting” no longer matter as much; 3) Keywords are greater than hashtags; 4) And if you don’t like video, it’s going to get a little rough. Tune in with your entire team for this practical and informative session!